Today’s blog post is an excerpt from A Path Appears: Transforming Lives, Creating Opportunity, the latest book from New York Times’ columnist and best-selling authors Nick Kristof and Sheryl WuDunn.
In A Path Appears, which was released yesterday by Random House, Nick and Sheryl highlight “some of today’s most successful local and global initiatives to fight inequality.” The book “makes clear how typical citizens can drive the momentum of worthy solutions to our world’s most pressing social problems.”
We are honored that Kyle Zimmer, First Book president, CEO and co-founder, is one of many social entrepreneurs featured in the book:
“While visiting the homes of those children, she noticed that there were few if any books. When she gave some children books, they would confide: This is my first book. That gave her the idea to found First Book, a nonprofit to deliver books to children living in poverty and then encourage them to read. She started the endeavor with two colleagues originally as a hobby organization, but it turned out to be impossibly tough to hire a good manager for it: “We had about $1.30 in our bank account.” So she quit her corporate law job in 1995 and took on the role of chief executive…
There were plenty of missteps. When First Book started asking [publishers] for book donations, Zimmer arranged for a few trucks to pick them up. “I was sitting here thinking I knew what I was doing, and I started rounds of calls to get books donated,” said Zimmer. “The publishers were wonderfully generous, and the fire hose of books for turned on.” First Book soon was scrambling for pickups, larger trucks – any form of transport. When one employee found a distributor willing to transport the books, Zimmer was delighted. But they had some explaining to do when a truck with a beer company logo pulled up in front of the schools to unload boxes of books…
First Book now distributes books to church groups, libraries in low-income neighborhoods, Head Start programs, homeless shelters, youth outreach center, and pediatrician’s officers through Reach Out and Read. After twenty years – and significant transformation – First Book has distributed some 115 million books to 90,000 organizations.* In 2013, First Book accounted for 2 percent of the children’s books distributed in the United States. Not bad for a nonprofit.
*Since A Path Appears went to press, First Book has continued to grow and expand. To date, we have distributed 120 million new books to a network of 140,000 schools and programs.
Excerpted from A Path Appears by Nicholas Kristof and Sheryl WuDunn. Copyright © 2014 by Nicholas Kristof and Sheryl WuDunn. Excerpted by permission of Knopf, a division of Random House LLC. All rights reserved. No part of this excerpt may be reproduced or reprinted without permission in writing from the publisher.